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Director of Product Design

Breadth of brand experiences

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C. R. Laurence

Responsive B2B2C Architectural Commerce Website

Role

Principal Product Designer

Impact

  • Established a living design system

  • Migrated 24% of phone orders to online orders, speeding up order processing

  • Allowed architects, contractors, and residents to shop unique catalogs

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CERAWeek Global Energy Conference

Responsive conference website for sponsors, attendees, and partners.

Role

Lead UXDesigner

Impact

Over 50% of conference attendees reported easier conference navigation due to the redesigned enrollment and agenda flows.

City Year Educational Non-Profit

Responsive website for applications, enrollment, donations, and volunteers.

Role

UXDesigner

Gorton's Fisherman Popup Test Kitchen Enrollment

Responsive website sign ups, coupons, product catalog, and more.

Role

UXDesigner

Swiftly Grocery & Retail Platform

Multi-platform white label retail solution

iOS, Android, & Web

Role

Product Design Founder & Director

Impact

  • Established the design system

  • Launched 20+ features

  • Hired design & research teams

Darwin's Subscription Pet Food

Responsive B2C Subscription Commerce Website

Role

Lead UXDesigner

Impact

Reduced new customer cart abandonment by 14% within first 2 months post-launch

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