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Director of Product Design

Breadth of brand experiences

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C. R. Laurence

Responsive B2B2C Architectural Commerce Website

Role

Principal Product Designer

Impact

  • Established a living design system

  • Migrated 24% of phone orders to online orders, speeding up order processing

  • Allowed architects, contractors, and residents to shop unique catalogs

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CERAWeek Global Energy Conference

Responsive conference website for sponsors, attendees, and partners.

Role

Lead UXDesigner

Impact

Over 50% of conference attendees reported easier conference navigation due to the redesigned enrollment and agenda flows.